Saravanaa Bhavan
The world's #1 Indian vegetarian restaurant chain, founded in 1981 in Chennai, now with over 100 outlets across 28 countries. Their Adelaide location at Lightsview Shopping Centre marks their expansion into South Australia, bringing authentic South Indian cuisine to the local community.
SaravanaaBhavanneededtoestablishastronglocalpresenceinAdelaidewhilemaintainingtheirgloballyrecognizedbrandidentity.
As a world-renowned chain entering a new market, they needed to connect with Adelaide's diverse community, generate buzz for their grand opening, and position themselves as the go-to destination for authentic South Indian vegetarian cuisine.
WecraftedalaunchcampaignthatcelebratedtheirheritagewhileembracingAdelaide'svibrantfoodculture.
Our approach included teaser content building anticipation, behind-the-scenes glimpses of their authentic preparation methods, and community-focused storytelling that highlighted their commitment to serving Adelaide's Indian diaspora and food enthusiasts alike.
Launch Reach
Engagement
Opening Week Visitors
Aglimpseintothecontentthatdroveresults
Scroll through the social content we created for Saravanaa Bhavan.
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